Joe Rogan signs exclusive multi-year licensing deal worth $100 million with audio streaming service provider Spotify.

May 20, 2020

Stand-up comedian and podcast host Joe Rogan announced on Tuesday that he has signed a multi-year deal with Swedish international media services provider Spotify worth $100 million.   

Rogan’s career in showbiz spans over four decades. He began his career as a stand-up comedian in 1988, starred starred in a sitcom called NewsRadio in the 90s, hosted a popular reality TV show called Fear Factor in the early 2000s, and joined the UFC as a commentator, which he still does today. 

The 52-year old has a very popular show on YouTube called The Joe Rogan Experience, with 8.4 million subscribers. His videos average tens of millions of views each month.   

In an Instagram post, Rogan wrote: “The podcast is moving to @spotify! It will remain FREE, and it will be the exact same show. It’s just a licensing deal, so Spotify won’t have any creative control over the show. They want me to just continue doing it the way I’m doing it right now.”

According to Rogan, clips of his show will continue to be posted on his YouTube channel, but full episodes of his show, “will only be on Spotify after the end of the year.”

Rogan topped Forbes’ list of highest-earning podcasters with earnings of $30 million for 2019.

Spotify already saw a return on investment with their stocks increasing by 8.4% on Tuesday following the announcement. This added more than a $1 billion to its market cap by the end of the day.

The company’s founders, Daniel Ek and Martin Lorentzon, have an estimated net worth of approximately $2.5 billion each.

The steaming service giant has more than 130 million paid subscribers.